I have a new set of heroes. After reading an interesting back story on ABC’s website regarding so-called “hoax websites”, ala the Bonsai Kitten, I was impressed by the antics of the “Yes Men“. Evidently HBO recently did a documentary on them entitled “The Yes Men Fix The World”. One of their acts was to put up a website called “Dow Ethics” (http://www.dowethics.com). The site was so convincing that in 2004 the BBC contacted the men through the site to book an interview with one of the “executives”, well, at least the BBC thought they were Dow executives. The Yes Men obliged and gave an on-air interview taking full credit for the Bhopal, India disaster and informing that they would pay billions to the citizens for the loss of over 8,000 lives. Dow’s stock price plunged on the news.
I applaud their efforts.


